B2B Growth Marketing Manager

About the job

As B2B Growth Marketing Manager, your main goal is to generate qualified pipeline and increase awareness among decision-makers in Customer Service, Operations, and HR.

You will design and execute marketing initiatives that combine content, partnerships, digital campaigns, and curated industry events to drive Marketing Qualified Leads (MQLs) and support sales growth.

This is a hands-on role where you will both shape marketing initiatives and execute them together with the team.

About us

We are Cocoroco. We are building the most trusted talent platform that enables companies to easily connect with high quality remote talent. There will always be a need for skilled people and for a flexible and efficient way to find talent. Our platform unlocks the full potential of global talent. By combining remote work, a skill-based matching engine, and deep local market expertise, we connect companies with the right talent at scale. Companies such as Rituals, Picnic and Vodafone are already actively using our platform.

Key responsibilities

Demand generation & pipeline growth
Develop and execute marketing campaigns that generate Marketing Qualified Leads (MQLs) and contribute directly to pipeline growth.

Examples of campaigns you will run:

• LinkedIn campaigns targeting customer service and operations leaders in the Dutch market

• Lead magnets such as industry insights, case studies, and benchmarks

• Email nurturing campaigns to activate existing leads and contacts

• Account-based marketing campaigns for target companies

• Webinar campaigns on topics such as scaling support teams, and remote hiring

You will work with tools such as LinkedIn, HubSpot, webinar platforms, and analytics tools to track campaign performance and optimize conversion from awareness to sales conversations.

Thought leadership & content
Build awareness and credibility by positioning Cocoroco as a thought leader in the future of customer support and remote work.

You will:

• Create and manage content for LinkedIn (founder posts, company content, insights)

• Organize and promote webinars and podcasts

• Develop case studies, and customer stories

• Turn market insights into engaging content for decision-makers

A startup mindset is essential: you are comfortable building visibility and experimenting with new formats.

Events, partnerships & sales support
Support commercial growth through curated industry experiences and strategic collaborations.

You will:

• Organize leadership dinners, roundtables, and small industry events for decision-makers in customer service and operations

• Collaborate with partners such as Deel on joint campaigns and events

• Support the sales team with marketing collateral, campaigns, and lead nurturing initiatives

Your profile

• 3–5 years experience in B2B marketing, growth marketing, or demand generation

• Experience with content marketing, campaigns, and event-driven marketing

• Familiar with marketing automation and CRM tools (e.g. HubSpot)

• Strong project management and execution skills

• Data-driven mindset with the ability to optimize campaigns

• Experience with startup environments or early-stage companies is a strong plus, as this role requires building awareness and marketing infrastructure from the ground up.

Because our primary market is the Netherlands:

• Fluent in Dutch and English

• Experience within the Dutch B2B market

Experience in SaaS, marketplaces, HR tech, or recruitment platforms is a strong plus.